Strategic Marketing Plans with Insightful Data
Know best marketing mediums, media budget allocations, compare effectiveness of marketing mediums with industry peers, get citywise analysis, and more with TRA's Marketing Decision Index.
750+ Interviews
Primary data for MDI comes from interviews with 750+ prominent Marketing Decision Makers in Industry.
Quarterly Data
Stay updated with latest data, get quarterly insights with TRA’s Marketing Decision Index.
From ₹5 Cr To ₹50,000 Cr
Turnover of companies covered in sample size, data for which is classified further based on turnover groups.
Why Marketing Decision Index?
Maximizing ROI on
Media Spends
Identify effective mediums, allocate strategically, make informed decisions for higher marketing returns with MDI.
Strategic Marketing Planning
Align goals, identify strengths, develop plans: Decision-makers leverage MDI to optimize marketing strategies.
Market Opportunity Identification
Identify opportunities for differentiation through industry-wide data and stay ahead in the market.
Stakeholder Engagement
Leverage the report to communicate marketing strategies, and future plans to internal/external stakeholders.
Performance Evaluation
Assess the effectiveness of marketing strategies and campaigns over a specific period using stats in report.
Long-Term Planning
Solid foundation for forecasting, setting goals, and aligning marketing initiatives with the organization’s long-term vision.
