TRA's Marketing Decision Index

TRA's Marketing Decision Index
Q1 2023 update

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MDI Q1 2023 Highlights

  • Marketing Decision Index in Q1 2023 is Significantly Positive (88.2)
  • Marketing budgets in Q1 2023 are expected to see a High increase (80.5)
  • Largest marketing budget allocations in Q4 2022 were in Radio Advertising (13%), OOH (12%), and English Print Advertising (10%)
  • Most effective marketing spend areas in Q4 2022 were Digital Advertising (7.31), National TV (7.2), and Digital Search (7.01)
  • Highest increase in marketing budget…. Read more
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bizzbuzznews Bizz Buzz @bizzbuzznews ·
18 Jan

Radio to take 14% share of Q1 advertising budget #MarketingDecisionIndex #NChandramouli #Momentum #budget #Radio https://www.bizzbuzz.news/eco-buzz/radio-to-take-14-share-of-q1-advertising-budget-1192056?utm_campaign=pubshare&utm_source=Twitter&utm_medium=1318271695870885888&utm_content=auto-link&utm_id=12868

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tra_research TRA Research @tra_research ·
16 Jan

Unlock smarter marketing decisions with #marketingdecisionindex. Get complimentary insights on our website & discounted qtrly reports.
Visit http://marketingdecisionindex.com for free insights!
Click here for premium insights: https://marketingdecisionindex.com/mdi/?page_id=32 #marketing #data #MDI #tra #research

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