TRA's Marketing Decision Index

TRA's Marketing Decision Index
Q1 2023 update

MDI Q1 2023 Highlights

  • Marketing Decision Index in Q1 2023 is Significantly Positive (88.2)
  • Marketing budgets in Q1 2023 are expected to see a High increase (80.5)
  • Largest marketing budget allocations in Q4 2022 were in Radio Advertising (13%), OOH (12%), and English Print Advertising (10%)
  • Most effective marketing spend areas in Q4 2022 were Digital Advertising (7.31), National TV (7.2), and Digital Search (7.01)
  • Highest increase in marketing budget…. Read more

Radio to take 14% share of Q1 advertising budget #MarketingDecisionIndex #NChandramouli #Momentum #budget #Radio

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