TRA's Marketing Decision Index

TRA's Marketing Decision Index

MDI Q2 2023

MDI Q2 2023 Now Available!

Get ready to explore best marketing mediums to spend on this quarter! Last quarter’s MDI gave us an interesting insight that Radio is most spent on despite it being the least effective marketing medium across India. What will this year’s insight bring to us? Stay Tuned on our social handles for more updates. View MDI Q1 2023 free of cost, and get premium insights on marketing mediums for this quarter with MDI Q1 2023.

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TRA's Marketing Decision Index

TRA’s Marketing Decision Index (MDI) is a quarterly benchmark report and a global first that provides leading indicators through research conducted with 820 Marketing Decision Makers (MDMs) across 16 Indian cities from October to December 2022. The report is meant to provide MDMs with timely, relevant, factual data to help in applied marketing spend decisions. Latest edition of MDI, MDI Q2 2023 is now available for purchase on button below. You can also opt to try last edition of MDI for free by registering through the button given below as well. Reach us out with the contact form at the end of this page for any queries you have have.

Marketing Decision Index Q2 2023 Summary

  • Business Optimism remains significantly positive in Q2 2023.
  • Marketing Budgets for Q3 2023 are set to increase considerably.
  • Local TV Advertising is indicated to take the highest share of the marketing budget in Q3 2023.
  • Public Relations and Radio Advertising are expected to get a 10% allocation each.
  • Social Media is indicated to get the smallest allocation at 6% in the coming quarter.
  • Radio Advertising is indicating the highest strength in Q2, followed by National TV and Social Media Advertising.
  • Indore, Bengaluru, Coimbatore, Hyderabad and Mumbai exceeded their revenue projections last quarter for Q2.
  • These five cities, along with Pune, also indicated the highest expected revenues in the next quarter.
MDI Q2 2023

Now with even more detailed analysis!

MDI Q1 2023 got a number of responses, and we have heard you.  Your feedbacks keep making MDI better, head over to our contact form and add any suggestions you may have! Our Annual subscribers have been a valuable contributor, and get preference during each report launch. Subscribe to our annual plan with button below!

Key benefits of Marketing Decision Index

Valuable Insights

The MDI provides valuable information on the marketing budgets and spending estimates of private sector companies, and their trends over time.

Strategic Approach

Marketing decisions can be reinforced with the availability of data, minimizing the losses from ad-hoc decisions. MDI helps you take strategic approach with your marketing efforts.

Better Decisions

MDI is a powerful tool to help make informed decisions about marketing strategies. MDI aims at empowering Marketing Managers by helping them make better marketing decisions.

Utilitarian Tool for :

MDI Methodology :

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MDI Q2 2023 highlights

Top insights to look forward

Best marketing mediums in each city

Know which marketing medium will be the best in top 16 cities of India.

Marketing budget momentum this quarter

Check where the marketing budget momentum is heading and spend on marketing budget wisely.

Effective marketing mediums across country

Data on most effective marketing mediums, across country, along with zonal data. Not to mention the city-wise data for top 16 cities as well.

TRA's MDI Q1 2023 Excerpts

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