Chandramouli Nilakantan

Different mediums for advertising keep getting updated every day and in today’s fast-paced marketing world, staying ahead of the competition requires data-driven decisions based on reliable insights. TRA’s Marketing Decision Index (MDI) is the game-changing quarterly benchmark report that empowers marketers with actionable insights derived from extensive primary research. In this article, we’ll explore why …

Opportunities in Marketing: Exploring MDI Insights for 11 Different Mediums for Advertising Read More »

In the fast-paced and ever-evolving world of marketing, staying ahead of the competition is crucial for success. To make informed decisions, marketers need access to reliable and comprehensive data that provides valuable insights into the current marketing landscape. This is where TRA’s Marketing Decision Index (MDI) comes into play. MDI is a game-changing quarterly benchmark …

Making the Most of Your Marketing Budget: Uncover MDI Insights Read More »

India’s diverse cultural, linguistic, and geographic landscape presents an exciting yet challenging terrain for marketers. With a whopping 1.3 billion people, thousands of dialects, and a myriad of cultural preferences, it’s no wonder marketing in India feels like solving a jigsaw puzzle – blindfolded! The key to cracking the Indian market lies in understanding its …

Navigating Marketing Decisions in India: Power of Collective Data Read More »

How should a brand act in today’s rapidly evolving marketing landscape? The simple answer to that tough question is, ‘With agility’.  Marketing decision makers must remain flexible and receptive to shifting trends. As new data from TRA’s Marketing Decision Index Q2 2023 emerges, it reiterates the need for businesses to reassess their strategies to stay …

MDI Q2 ’23 | Agile marketing, the need of the hour Read More »

India is a complex country to make sense of. Even for many Indians. And, if one has to make sense of the consumers from different parts of India, it becomes even more challenging.  We all know how linguistically, culturally, and socially diverse India is, and the same multicolored flavor mirrors the diversity that makes up …

East is East and West is West: Unveiling Contrasts Read More »

The media turf is changing fast, and the Covid crisis forced many media to rethink their revenue streams at times when advertising revenues were falling. Added to that, the consumer’s pattern of media consumption also altered dramatically at the same time. On the other side, Marketing Decision Makers were forced to make media spend choices …

MDI Q1 ’23 | Which mediums will attract marketing spends in 2023 Read More »

Marketing Decision Makers (MDMs) have a tough job on their hands. They are required to analyze consumer sentiment, be ahead of the market, evaluate factors (like political, social, economic, etc.) and forecast spends such that it will impact their brand positively They need to weigh several options before deciding on the brand spends that will …

MDI Q1 ’23 | What Marketing Decision Makers Want Read More »

In a time when the world is reeling under economic slowdown, geopolitical tensions, rising energy prices, India’s Marketing Decision Makers have indicated a Significantly Positive Revenue Optimism n Q1 2023. The Revenue Expectations moved up from Positive (75.80) in Q4 2022 to Significantly Positive (88.20) in Q1 2023. The Q1 2023 Revenue Optimism was 12.3% …

MDI Q1 ’23 | Revenue Optimism moves from Positive to Significantly Positive Read More »