About Us
TRA's Marketing Decision Index (MDI) is a quarterly benchmark report that delivers valuable insights and leading indicators to aid marketers in their decision process in marketing. This report provides timely data on budgets, spending estimates, and industry trends, enabling marketers to make informed choices about their applied marketing spend.
We solve business challenges with information-based decision making for marketing.
MDI, a quarterly report presented by TRA Research, a subsidiary of Comniscient Group, functions as a Brand Intelligence and Data Insights Company. Through the implementation of Brand Trust™, Brand Desire™, and MDI matrices, we meticulously assess stakeholder behavior and aid brands in their decision process in marketing, utilizing consumer perceptions as a foundation. With an extensive research period spanning over a decade and data gathered from 16 cities and 5000 consumer influencers, our comprehensive reports encompass intangible aspects of 20,000 brands, derived from a vast pool of 35 million data points.
Our Mission
Our primary goal is to empower marketing managers with valuable data insights on budgets and spending, enabling them to make strategic decisions in the decision process in marketing and achieve enhanced marketing outcomes.
Core Values
- Empowering insights for strategic marketing decisions.
- Data-driven excellence in marketing decisions.
- Inclusive tool for businesses, covering various data metrics in marketing.
Why Choose Us?
MDI gathers data through surveys, selecting marketing decision-makers from diverse organizations to represent consumer transactions and spending levels. Results are presented in the MDI report.
- Performance Evaluation
- Risk Management
- Strategic Planning
- ROI Analysis
- Continuous Improvement
TRA's Marketing Decision Index Reports
