TRA's Marketing Decision Index
India is a complex country to make sense of. Even for many Indians. And, if one has to make sense of the consumers from different parts of India, it becomes even more challenging. We all know how linguistically, culturally, and socially diverse India is, and the same multicolored flavor mirrors the diversity that makes up …
The media turf is changing fast, and the Covid crisis forced many media to rethink their revenue streams at times when advertising revenues were falling. Added to that, the consumer’s pattern of media consumption also altered dramatically at the same time. On the other side, Marketing Decision Makers were forced to make media spend choices …
Which mediums will attract marketing spends in 2023 Read More »
Marketing Decision Makers (MDMs) have a tough job on their hands. They are required to analyze consumer sentiment, be ahead of the market, evaluate factors (like political, social, economic, etc.) and forecast spends such that it will impact their brand positively They need to weigh several options before deciding on the brand spends that will …
In a time when the world is reeling under economic slowdown, geopolitical tensions, rising energy prices, India’s Marketing Decision Makers have indicated a Significantly Positive Revenue Optimism n Q1 2023. The Revenue Expectations moved up from Positive (75.80) in Q4 2022 to Significantly Positive (88.20) in Q1 2023. The Q1 2023 Revenue Optimism was 12.3% …
Q1 2023 Revenue Optimism moves from Positive to Significantly Positive Read More »