TRA's Marketing Decision Index
Q2 2023 report now available for purchase

MDI Q2 2023 now available for Purchase

Register for MDI and view the latest edition of Marketing Decision Index.

MDI Q2 2023 Highlights

  • Business Optimism remains significantly positive in Q2 2023.
  • Marketing Budgets for Q3 2023 are set to increase considerably.
  • Local TV Advertising is indicated to take the highest share of the marketing budget in Q3 2023.
  • Public Relations and Radio Advertising are expected to get a 10% allocation each.
  • Social Media is indicated to get the smallest allocation at 6% in the coming quarter.
  • Radio Advertising is indicating the highest strength in Q2, followed by National TV and Social Media Advertising.
  • Indore, Bengaluru, Coimbatore, Hyderabad and Mumbai exceeded their revenue projections last quarter for Q2.
  • These five cities, along with Pune, also indicated the highest expected revenues in the next quarter.
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