TRA's Marketing Decision Index

Privacy Policy

At TRA, we are committed to protecting the privacy of our clients and the individuals who visit our website. We understand that the privacy of your personal information is important to you, and we take great care to ensure that it is treated with the utmost respect and confidentiality.

This privacy policy applies to the Marketing Decision Index (MDI) website and any other products or services offered by TRA. It explains how we collect, use, and share personal information in connection with the MDI website and our other offerings. By using the MDI website or any of our other products or services, you agree to the collection, use, and sharing of your personal information as described in this policy.

Collection of Personal Information

We may collect personal information from you when you visit our website or when you participate in a survey or other online activity, including registration for accessing the MDI. This personal information may include your name, contact information, and any other information that you choose to provide to us. We may also collect certain technical information, such as your IP address, browser type, and operating system, when you visit our website.

Use of Personal Information

We may use your personal information for a variety of purposes, including to conduct research, to improve the MDI and our other products and services, and to communicate with you about the MDI and other offerings. We may also use your personal information for internal business purposes, such as data analysis and customer service.

Sharing of Personal Information

We may share your personal information with third parties in certain circumstances. For example, we may share your personal information with our affiliates or partners for research or business purposes. We may also share your personal information with service providers or contractors who assist us in operating the MDI website or our other products and services.

We may also disclose your personal information if required to do so by law or in response to a valid request from a law enforcement or government agency.

Security of Personal Information

We take reasonable measures to protect the security of your personal information and are equipped with resources to tackle most of security breaches. However, please be aware that no method of transmitting or storing data is completely secure, and we cannot guarantee the absolute security of your personal information.

Changes to this Privacy Policy

We may update this privacy policy from time to time. If we make any material changes to the way we use your personal information, we will notify you and provide you with an opportunity to opt out of such uses. Please be sure to check back periodically to review any updates to this policy.

Cookies and Other Tracking Technologies

We may use cookies and other tracking technologies on the MDI website to collect technical information about your visit and to enhance your user experience. A cookie is a small data file that is placed on your device when you visit a website. We may use both session cookies and persistent cookies on the MDI website. A session cookie is temporary and disappears after you close your web browser. A persistent cookie remains on your device for a set period of time or until you delete it.

You can control the use of cookies at the individual browser level. If you choose to disable cookies, you may not be able to access certain features of the MDI website or other websites.

Opting Out

If you do not want us to collect and use your personal information as described in this privacy policy, you may opt out at any time. You may also opt out of receiving marketing communications from us by following the unsubscribe instructions in any email you receive from us. Please note that if you opt out of certain types of personal information collection or use, you may not be able to use certain features of the MDI website or our other products and services.

Contact Us

If you have any questions or concerns about this privacy policy or the way we handle your personal information, please don’t hesitate to contact us. You may reach us at

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