TRA's Marketing Decision Index
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TRA’s Marketing Decision Index (MDI) is a quarterly benchmark report and a global first that provides leading indicators through research conducted with 820 Marketing Decision Makers (MDMs) across 16 Indian cities from October to December 2022. The report is meant to provide MDMs with timely, relevant, factual data to help in applied marketing spend decisions.
The MDI provides valuable information on the marketing budgets and spending estimates of private sector companies, and their trends over time.
Marketing decisions can be reinforced with the availability of data, minimizing the losses from ad-hoc decisions. MDI helps you take strategic approach with your marketing efforts.
MDI is a powerful tool to help make informed decisions about marketing strategies. MDI aims at empowering Marketing Managers by helping them make better marketing decisions.
The Marketing Decision Index (MDI) can be a valuable resource for marketing managers looking to stay informed about the latest developments and trends in the marketing industry. The MDI provides insight into the marketing budgets and spending estimates of private sector companies, as well as trends in these areas over time. This information can help marketing managers to make informed decisions about their own marketing strategies and budget allocations. MDI can also help marketing managers to identify specific areas of strength or weakness and focus their efforts accordingly.
By providing insight into the marketing budgets and spending estimates of private sector companies, as well as trends in these areas over time, the Marketing Decision Index can help advertising agencies to understand the current state and future direction of the marketing sector. This information can be useful for identifying potential opportunities and developing targeted marketing campaigns that align with the needs and priorities of clients. The MDI is an essential resource for advertising agencies looking to stay ahead of the competition and drive business growth.
Marketing budgets can often represent a significant portion of an organization’s resources, yet the effectiveness of these investments can be uncertain due to a lack of data. The Marketing Decision Index (MDI) helps brands to identify the most effective media tools for each quarter, predict future marketing trends, and allocate their resources with confidence. By providing insights into the marketing budgets and spending estimates of private sector companies, as well as trends in these areas over time, the MDI can help brands to make informed decisions about their marketing strategies and allocate their resources in a way that is most likely to drive growth. The MDI is an essential resource for brands looking to stay ahead of the competition and optimize their marketing efforts.
Respondents for the research
The sample of 820 Marketing Decision Makers were from 16 cities as given under taken in approximate ratios considering the latest GDP of the city. The decision makers were from organizations ranging from Rs. 5 Cr and above, including some over Rs. 50,000 Cr in turnover.The Marketing Decision Makers were in positions where they would be deciding or influencing marketing decision spends.
Types of organizations covered in the research
All types of organizations were covered under this survey. The distinction has not been made as manufacturing or service, but under the various consumer transactions these organizations do.
Research Methodology of the study
From a large database of Marketing Decision Makers, a mix was chosen that would represent most types of consumers, be it businesses or individual. Specific attention was given that the mix have organizations with different marketing spends and would use different marketing mediums.
Calculation of the indicators
Revenue & Marketing Budget indices:
Marketing Spend Allocation
Marketing Spend Effectiveness
Marketing Spend Momentum
A weighted average of the responses gives the value of the Marketing Spend Momentum
