In a time when the world is reeling under economic slowdown, geopolitical tensions, rising energy prices, India’s Marketing Decision Makers have indicated a Significantly Positive Revenue Optimism n Q1 2023. The Revenue Expectations moved up from Positive (75.80) in Q4 2022 to Significantly Positive (88.20) in Q1 2023.
The Q1 2023 Revenue Optimism was 12.3% greater than in Q4 2022. When seen along with the diffusion index for the Marketing Budgets delta in Q1 2023 at 80.50 indicating a High Increase in the same quarter, the optimism is further reinforced.
The revenue optimism underlines the robust World Bank projection of 6.6% growth of India in 2023-24 despite headwinds of to global slowdown, which the Bank said was due to adequate policy buffers, strong private consumption and fixed investment growth.
With a diverse entrepreneurial background, the author has thrived in the communication industry for over two decades, specializing in brand reputation, consumer trust, desire, and buying propensity, and their analysis and measurement. His literary accomplishments include “Decoding Communication” and authoring “TRA’s Brand Trust Reports” and “TRA’s Most Desired Brands” from 2011 to the present.
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